Three ladies from the leadership team of Kaufland Bulgaria were honored at the Eleventh edition of the Annual Awards of the Business Lady Magazine and club, and thus the leader in the sector – Kaufland – became the most awarded company. The honors, which were handed out at a special ceremony in Sofia, encourage the professional success of Bulgarian businesswomen. Their goal is to publicize good management models, efficient business practices, and adequate development of human capital.

For another year, Milena Karailieva, who heads the company's HR department, won the award for "Human Resources". Kaufland's Marketing Director Katerina Usheva was chosen by the jury as the winner in the "Brand Positioning" category, and the "Leader of Change" prize went to Diana Kostova, who heads the "Central Real Estate Management" department.

In 2021, the HR team, led by Milena Karailieva, successfully upgraded all remuneration and benefits policies for Kaufland Bulgaria employees, developed a wellness program with various initiatives for psychological support, educational lectures, and internal events dedicated to a healthy lifestyle, and also a product package for each employee with COVID-19. Thanks to the department's efforts, the "Time for a New Beginning" campaign was successfully implemented in the past year to attract talents of the future to the company, and the "Traders Academy" program, which aims to develop the next generation of experts and leaders, was upgraded.

Care for the customers of Kaufland Bulgaria is the basis of the distinction of Katerina Usheva, head of the company's Marketing department. After months of hard work, her team has successfully introduced the Kaufland Card loyalty program, which significantly upgrades similar programs known in our country. The card enables the chain's customers to take advantage of lower prices, accumulate points and receive personalized coupons. The result of the work of the department is the achievement of the set goals already in the first 3 weeks after the launch of the Kaufland Card and the number of registrations surpassing those in countries with a population many times larger than that of Bulgaria.

Diana Kostova was honored for her team's contribution to the development and implementation of Kaufland's ONE-STOP SHOPPING strategy, which offers the chain's customers a complete experience and a wide variety of products and services in one place. Under her leadership, the past year was the most successful in the history of "Rentals" in Kaufland Bulgaria. Thanks to the efforts of her team, the largest concession area of the chain in our country was also built. It is located in the modernized Kaufland hypermarket in the Troshevo district of Varna and its area of 1,200 square meters includes ten tenants, the first for Kaufland in the country a food court, and the first vertical children's playground.

About Kaufland Bulgaria
Kaufland Bulgaria is a leader in the trade sector with an annual turnover of nearly BGN 1.7 billion and one of the largest employers in the country with a team of nearly 6,500 employees. In 2022, the company has 61 hypermarkets in 35 cities. From its launch in 2006 in Bulgaria until today, Kaufland strives to stimulate the national and regional economy and infrastructure in places with total investments of BGN 1.6 billion. The company is constantly developing its policy for sustainable development and under the motto "Actions bring change ' is engaged in various social and environmental activities - from the use of energy-efficient technologies and the design of new buildings with nature in mind, through the support of vulnerable groups to the reduction of plastic.