The retail chain also received a special award for the commitment of the HR team to the sustainable development policy

Kaufland Bulgaria was most awarded at the "Golden Heart" Annual Corporate Social Responsibility and Charity Awards, organized by "Business Lady" magazine. The company won in a total of six categories, including a special award for the commitment of the HR team to the sustainable development policy.

"Last year, we implemented several measures and projects aimed at our employees, people, and nature, which have a concrete contribution and measurable results. We are proud of them and believe that our work can be an inspiring example. At the same time, the awards oblige us to continue working actively, because we have set many goals for ourselves in achieving sustainable development and these goals require many results", said Gergana Dimitrova, Manager of Corporate Communications, during the awards ceremony.

The campaigns of Kaufland Bulgaria awarded first place in the competition are in the following categories:

"Employer Branding and CSR"
Kaufland Bulgaria was awarded a special prize for the commitment of the HR team to the sustainable development policy and more specifically for the contribution of the "Employer Brand and Motivation and Retention" team. In the current and last year, they initiated volunteer actions on afforestation, blood donation campaigns, joined the organization of domestic charity bazaars, and other charitable initiatives. At the same time, team members participate in several public CSR initiatives of the company and motivate other employees to support them.

"Sustainable development and safe working conditions"
Kaufland Bulgaria took first place with its innovation in logistics. In 2021, with an investment of BGN 4.8 million, folding metal pallets specially developed by the company were implemented to optimize the work of employees in logistics and in the stores of the chain, for which safe working conditions are a priority. At the same time, the innovation leads to less harmful emissions due to the optimization of loads and fewer reverse courses, as well as to a saving of 250 tons of stretch film per year.

"Innovation and sustainable development"
First place in this category was awarded to the company's efforts to develop "green" delivery. In the last few years, Kaufland's investments in logistics are aimed not only at optimizing logistics processes and facilitating the work of the team in the Central Warehouse, but also at supporting the protection of the environment.

Kaufland also received prizes in three more categories – in Sports Activities for the Kaufland Fresh Superheroes Championship, in Green Planet for its initiatives to support bees and biodiversity, and in Youth Support and Business Development for the realization of partner campaigns to engage adolescents with the topic of environmental protection.

About Kaufland Bulgaria
Kaufland Bulgaria is a leader in the trade sector with an annual turnover of nearly BGN 1.7 billion and one of the largest employers in the country with a team of nearly 6,500 employees. In 2022, the company has 61 hypermarkets in 35 cities. From its launch in 2006 in Bulgaria until today, Kaufland strives to stimulate the national and regional economy and infrastructure in places with total investments of BGN 1.6 billion. The company is constantly developing its policy for sustainable development and under the motto "Actions bring change ' is engaged in various social and environmental activities - from the use of energy-efficient technologies and the design of new buildings with nature in mind, through the support of vulnerable groups to the reduction of plastic.