We live in times where a large part of our daily life is spent on the Internet. In the digital world, we study, work, have fun, shop, get informed, meet, communicate, and fight with each other... The topic of trust in information is becoming more and more important. The COVID-19 pandemic has exacerbated several already painful questions not only in the field of medicine but also in how to write about health. Often a critical and informed point of view is lacking making it harder for the reader to take an informed decision.

Dominating are the yellow headlines aimed at the news that lack meaningful content. A shocking headline, a photo, and 3 sentences that say nothing to anyone. To write about health, you need to know the topic well, have a point of view, not provoke fears and not give unnecessary hope. Can young people stand responsibly in front of the monitor and be health journalists with a mission? Are such people easy to find? The team of the National Health Portal Framar. bg - the site that for years has not conceded the first place among health-related Internet platforms - faces these questions.

Will they find the ideal candidate, and what will they teach him - says Radostina Raycheva - editor of the health media and mentor of the program for intern-editors at "Framar media".

What are the functions of online media in today's digital world?
We all know that almost all information content today is on the internet. For any self-respecting media, it is most important to present reality accurately, objectively, clearly, and impartially. Especially today, when false information floods us from everywhere and one can easily believe everything written. That is why media.framar.bg is focused precisely on providing reliable information in an accessible language. The facts we share with our readers are verified, and scientifically based, refer to official sources, and people can rest assured that they are learning the truth. The truth is the only possible basis to develop the necessary health culture.

Are these the priorities and goals of "Framar Media"?
Yes. In March of this year, the site Framar. bg celebrated its 15th anniversary, we have been following and covering health news for 13 years. We can confidently say that our path during this time has taught us that we must be close to our readers and provide them with verified medical information. Respond to their need for such by seeking the opinion of specialists competent in relevant medical and health matters. To be responsible because people trust our balanced and informed approach.

Describe in a few words what it is like to work at Framar. bg?
Our team is made up of specialists in various fields – journalists, doctors, health consultants, and translators. We all work together, complement each other and rely on each other.

The colleagues are extremely motivated, with principles, and precise in their work, because they are aware of the responsibility they have towards the readers. The keywords are "challenge" and "responsibility" - it's a challenge to be responsible and put your name under an article that will be read by thousands in just minutes. And the topic is not light - health and health policy.

We will continue to move in this direction, allowing younger colleagues to start training with us.

What is the internship program you have launched?
The absence of young people in the media is widespread and we are no exception. We need people with new thinking and approach. Therefore, in January 2022, we launched an internship program that aims to familiarize approved applicants with both the specifics of writing health web news and digital content creation in general. The interest is great – something that pleasantly surprised us.

It lasts 2 months and can be held both in our editorial office and remotely. The trainee himself determines the time during which he will be involved in the training. And after successfully passing it, he receives a recommendation from us, as well as an opportunity to become part of our team, if he wishes.
Framar is looking for "The Perfect Candidate"

What areas of information will the intern have to work with?
According to the current definition of the World Health Organization, health is "a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity." This is also our concept, which has not changed over the years. The interns are also involved in health, medicine, psychology, and social topics... But with this, he will have to think about structuring a text, working in a modern CMS system, presenting the publication on social networks, and many more things. Last but not least – is responsibility. Every article comes out with an author and an editor because this is an important requirement of our anonymity-filled modern age. This will be a valuable experience for young people and a direction in their personal or professional life

What is the profile of the possible intern at Framar Media and what is the most important thing you want to teach him/her?
Candidates are bright and intelligent people with a great desire and motivation to develop in the field of Web media and sites. They are mostly students, ambitious, and analytically minded.

We would like to teach them responsibility and principles in their work, because, in addition to informing, the media educates and to a large extent builds the culture of Bulgarians, including health.